The narrative of CEO Noor Al Tamimi and her sisters embarking on a journey to transform the beauty industry through Bedashing is truly remarkable. Noor's transition from interior design to envisioning a lasting impact in beauty underscores her visionary approach. Their commitment to enhancing customer service and hygiene standards while fostering female empowerment is laudable. Originally established as Dashing Nails in Abu Dhabi in 2008, their venture has evolved into Bedashing, offering a comprehensive beauty experience across nine lounges and a global outlook. Noor and her sisters serve as beacons of empowerment, advocating for women to embrace their strength, courage, and financial independence. Their narrative exemplifies the transformative power of dedication, innovation, and resilience in effecting positive change.
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