NStyle International launched Urban Male Lounge in 2006 to satisfy the growing appetite of the male population with an interest in premium grooming services. The brand presently has four store locations in the UAE with two strategically located at the heart of Dubai’s International Financial District (DIFC) along with the city’s leading shopping destination, Mall of the Emirates and two branches in Abu Dhabi’s with one located at Abu Dhabi’s newest financial and shopping district The Galleria, Sowwah Square and at the World Trade Center Mall. The brand has won multiple awards that What’s On Awards in the ‘Best Male Spa in Dubai’ category in November 2012, and the brand being awarded the Superbrands status in the UAE and being awarded CSR Label by Dubai Chamber recognizing the companies CSR practices impacting employees, clients, community & environment and being awarded a certificate of excellence by the Dubai Municipality recognizing the brands excellent customer and hygiene practices & its commitment to health and safety within its stores. Further cementing the brand’s success is its large brand recognition on social media that includes over 35,000 fans on its Facebook page, further cementing its marketing success in reaching a large customer base. The Urban Male Lounge philosophy is the provision of the Middle East’s premier brand of male relaxation environment offering practical grooming treatments tailor made for today’s modern man. Services encompass therapeutic massages, facials by the award winning Heaven range by Deborah Mitchell, shaving, hair, and hand and foot treatments that are offered in an ultra hygienic and plush environment. The DNA of the UML brand objective is ‘grooming today’s modern man for greatness.’ Critical brand hallmarks are personalized service, attention to detail and the innovative addition of design, technology (plasma screens, wireless headphones, WIFI) embodied with cutting edge treatment procedures. Urban Male Lounge’s signature is modern, chic and holistic – professional, affordable grooming – targeted to compliment the culture conscious, socially affluent and well-rounded 21st century male consumer. UML is the ultimate in male refinement. The brand’s expansion will foresee the opening of multiple stores regionally and internationally via wholly owned and franchised stores.